Rita Ora song ‘Finish Line,’ written by Diane Warren, celebrates 50 years of Title IX, serves as anthem for Fifty/50 docuseries

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LOS ANGELES — Disney Media & Leisure Distribution Networks and Hollywood Data introduced the discharge of the brand new music “End Line” Friday, carried out by world celebrity Rita Ora and written by award-winning songwriter Diane Warren.

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“End Line” will function the soundtrack for ESPN’s upcoming four-part Title IX docuseries, “37 Phrases.”


A real ardour venture throughout the corporate, ABC Owned Tv Stations’ race and tradition workforce performed a pivotal position in securing the music and was a part of a majority-women-led workforce accountable for the artistic imaginative and prescient of the “End Line” music video.

“When [Warren] introduced this music to me, I used to be so moved by the lyrics and the eagerness they evoked and knew immediately that I needed to be concerned with the venture. The combat for ladies’s equality is a worldwide problem,” Ora stated in a press release. “Each day, girls all over the world are combating to be seen, heard and revered. We should proceed to work to empower each other as we try to make equality a actuality for ladies in each a part of the world.”

“This highly effective initiative impressed me to write down ‘End Line’ as an uplifting anthem that reminds us to by no means hand over the combat. It could be 50 years because the legislation was handed, however we’re nonetheless pushing for the elemental human proper of equality,” Warren added.

An unique clip of the music video premieres Sunday throughout ABC’s “American Idol.” Emmy Award-winning producer and host Ryan Seacrest will interview each Ora and Warren stay.

“End Line” is a girls empowerment anthem that may assist “37 Phrases,” a four-part ESPN docuseries from documentary filmmakers Daybreak Porter and Nicole Newnham, as a part of The Walt Disney Firm’s Fifty/50 initiative led by ESPN. The Fifty/50 initiative commemorates the 50th anniversary of the passing of Title IX, the federal civil rights legislation that prohibits sex-based discrimination in any instructional establishment receiving federal funding and gave girls the equal alternative to play.

MORE: What’s Title IX? How landmark civil rights legislation codified gender fairness in sports activities and past

A women-led govt and inventive workforce got here collectively to make sure that numerous girls spearheaded all components of the “End Line” manufacturing. The collaboration is an intentional nod of empowerment and respect to Title IX girls who broke obstacles and paved the way in which for a lot of. The venture was led by Adrianne Anderson, vp of Content material Improvement & Advertising and marketing at KABC-TV, and Nzinga Blake, race and tradition govt producer at ABC Owned Tv Stations.

“As we have fun the 50th anniversary of Title IX throughout The Walt Disney Firm, it’s a true present to have two such prolific, powerhouse artists as Rita Ora and Diane Warren contribute their expertise and fervour to a music that celebrates and encourages women and girls across the nation,” stated Debra OConnell, president of Networks for Disney Media & Leisure Distribution. “‘End Line’ is a incredible and empowering anthem, delivered to life by a unprecedented and provoking group of girls. I’m extremely happy with this collaboration and thrilled to showcase it on our Networks as a part of the Fifty/50 initiative.”

Collectively, the ABC workforce determined to make use of the ability of the Disney model, tapping into inside assets and expertise to launch this venture. In an unprecedented transfer, the station group made the choice to provide and direct the music video in-house and work with Disney Music Group’s Hollywood Data to provide the music, collaborating intently with ESPN.

“End Line” was launched Friday on all music streaming providers. Followers can watch an unique music video clip when “American Idol” airs stay, coast to coast, Sunday, Might 15 (8:00-10:00 p.m. EDT/5:00-7:00 p.m. PDT), on ABC. Watch episodes on demand on Hulu the next day. Viewers may also hear the music in ESPN’s docuseries “37 Phrases” when it premieres June 21 (Components 1 and a pair of) and June 28 (Components three and 4) at Eight p.m. on ESPN.

The Walt Disney Co. is the mum or dad firm of ESPN, Hollywood Data and this station.

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